This article originally appeared in issue 13 February 2012 Forbes magazine.
The coronation of go right in accordance with the Ford script. In the of the North American International Auto Show Detroit 2,400 journalists in hushed as the video screen size truck trailers are flooding their vision. Big sound shakes the Joe Louis Arena: two household names, Toyota Camry and Honda Accord, dominated the Middle decades of the last car business. “Then,” said the voice, “something had changed.” Sales and market share they ran flat in 2008. When the recession hit, they fall. “What you may not realize is that the Camry and accord has never been found. Camry sales fell 31% between 2007 and 2010. Approval fell 28%. Both slid further after the earthquake 2011 in Japan
But it’s not a Ford Fusion. Sales increased 66% in the last four years. In 2011, it passed the approval, but still follow the Camry and Nissan Ultima.
Cue the music loud, machine smoke and cars: Fusion recreated, beautiful premium sedan with features such as the technology that keeps you on track or help you parallel park. When is it going on sale later this year, will be available with a variety of fuel-efficient power train: gasoline, hybrid and plug-in hybrid Ford said it would be equivalent to 100 mpg-better than the Chevrolet Volt or a plug-in Toyota Prius. No price yet.
This message is presumably aggressive, arguably pompous: Ford just redefined middle-market cars. The rest of the area, including General Motors ‘ redesigned Chevrolet Malibu and the popular Hyundai Sonata, should pack it in. “I think we are going forward with some quiet confidence”, President Ford, Mark fields, said later that night filet mignon dinner with reporters at the Detroit Grand Athletic Club. Aggressive? Nahum “We’re just putting a few facts.”