Car of the year award: prestige. But more sales?

Hyundai Elantra is the car of the year, while a range Rover Evoque named truck of the year the Detroit auto show. But the car winners in not always see an increase in sales.

An abbreviation for The North American car and truck of the Year award does not roll off the tongue like ‘ Oscar ‘. And hardly a household name.

For annual award winners of the Academy Awards, bragging rights does not guarantee increased sales.

The winner of this year, it was announced Monday as Detroit’s annual auto show opened to the media, is the Land Rover Range Rover Evoque.

Sleek and sculptural Elantra starts at $ 16,445. Get a compact car at about 33 mpg (2 kpl). Evoque, a small SUV, the corner that starts at $ 43,995, get an estimate of 18 miles per gallon (7.6 kpl) in city driving and 25 mpg (11 kpl) on the highway.

This entry was posted in Business Car Market. Bookmark the permalink.

Comments are closed.